Digital Adaptation

With the current situation going on in the world, many businesses are going digital now – and we are no exception. With most of our work being online, it gives us the freedom to work where we need to, whether that’s in the office, working from home or on the go. And with a lot of other companies and people also being online now, it makes it easier to see others, communicate, and market our services to them, making our jobs easier too! Our main work has been working on the Company Website and the Twitter account, with a Facebook and Linkedin page currently being made and a Email campaign soon underway, but who knows, maybe by the time you’re reading this, it’s all been done and we’re working on something else. 

Everything being online has opened many doors as well, just recently we attended a Webinar, an online Seminar for those who don’t know (websiteweb + seminarinar = webinar, see?), which wouldn’t have been possible if it wasn’t online. The Webinar itself was about Mailchimp and Email marketing, which is something we are preparing, and there’ll be more opportunities, like Webinars, online that we can use to learn and improve our own skills to improve our marketing, all available because it’s online. Not only one of the benefits of being online mind, if the need arises – say a lockdown or the office can’t be open that day – working from home is a possibility that makes everything easier.

Designing everything digitally has its own problems, but I’d argue that it makes designing so much easier. With everything being up online, I can access current projects and designs when I’m at home from the office, and visa versa, and pick up right where I left off and finish when it can be. It also means I can keep tabs on anything like Twitter and other similar things, and I can upload the infographics from anywhere while saving everything online too.    

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Twitter Tips & Tricks

Whether or not you have just started a twitter account or you’ve had one for years, these tips and tricks shall help you grow your following for your business and grow engagement with your followers.

– Stay consistent with posting

Staying consistent with posting is probably the most important advice to follow. Not staying active will result in people losing interest in your page very quickly and if people start to lose interest it’s likely that they’re going to unfollow you. Constantly posting will bring you to the top of people’s feed which gives you and your brand recognition.

– Use hashtags when posting

Hashtags are a great way to get your posts on different people’s feeds. Trending hashtags are always great to use as people who are not following you can still see your tweet which could lead to them following you and may lead them to buy your product or service. Always keep up with the trending hashtags as that will lead to a wider audience.

– Use logo as your profile picture

What I found when we were setting up our company’s twitter that a lot of companies either didn’t have their logo as their profile picture or the image of their logo wasn’t the correct size for the profile photo. Using your logo means that every time you post other twitter users will see your logo which builds your brand recognition!

– Make posts that are unique to your business

Making unique posts for you and your business is a great way to get what you want to say in a creative way that people don’t just scroll past. Using a bright, colourful poster makes you stand out on twitter user’s feeds. Always use your logo and put contact on your poster to again, try and drill it into your followers’ heads. 

– Add your website to the link address

This is a great way to get people to view your website. Also people might be viewing your twitter page and might be wanting to get more information which is why it’s handy to have the link on your twitter to go straight to your website.

– Engage with people who follow you via polls

Polls is a great way to engage and interact with your twitter followers. Create polls that are suitable for your business. For example if you have a cake business you could ask your followers what their favourite type of cake is? Simple stuff like polls can grow your twitter followers by huge amounts.

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Who You Should Be Following During Covid

With 2021 in sight, there’s a lot more hope than there was at the beginning of the year but these times are still uncertain. And still as confusing and difficult as ever. But for some people, this time of year will be even harder so here’s a list of who you should be following to make sure you’re sticking to the rules but also to see if you can lend a hand.

– Boris Johnson

Whether you watch the news, follow him on social media or see his posts retweeted by friends, the Prime Minister’s updates are usually hard to miss. It’s necessary to keep up to date with new laws and restrictions.

– NHS

Not only does following the NHS on Twitter provide you with updates on the Coronavirus, but also more recently inspirational and heartwarming tweets about the brave NHS workers and the people they’re helping.

– Local news

Following your local news on Twitter can inform you just as much as the news especially if you don’t have the time to watch it everyday so you can be updated on Coronavirus in your area. Similarly you can check the government app to be sure of the tier you’re in and the rules that apply.

https://www.gov.uk/find-coronavirus-local-restrictions

– Local community pages and groups

On Twitter and Facebook you can be part of community pages and groups specific to your area for updates but also to check in on people. These pages can also give you information on how local businesses are coping with the current situation so you can shop local this Christmas and help out.

– Charities

Charities need our help all year round but there’ll be many that are struggling even more at this time so by following them on social media you can be updated on little ways you can lend a hand like donations or getting involved in projects like sending cards to elderly care home residents.

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Guide To My Office Life

Wondering what office life is going to be like? Well, I can tell you what my office life has been like these few weeks! Our office is small and cosy, I work alongside two other apprentices, which you probably know already. A few characters come in and out to do their own work, but there’s consistently 4 people in the office, including me. Our office has a nice layout, we rearranged the layout ourselves to help with being able to communicate effectively, whilst adhering to social distancing. 

My day to day, here at the office, usually consists of checking over the Twitter for any updates, and then tweeting out something, from a statistic infographic I made to retweeting a motivational quote, to keep the account as active as possible, I then check any other accounts like the Facebook page, for example, for anything going on. We then see if the website requires any updates or fixes, once that is out of the way, I start designing some infographics that would be uploaded to Twitter, or any social media we use anyway. I have designed more than just the infographics too, I created the Twitter banner, made changes to the logo and designed the web banner on the website.  

The office layout now is a lot better than what it was, I’m much more of a fan of how it is now, before I was kind of on my own, facing the opposite way to the other apprentices, but now I have a corner slot parallel to the other desks, makes it so much easier to hear and communicate to them. When we rearranged the office, we came up with a few ideas and tried them out, some didn’t work but we found one that did, and we went for that one.

Everyone’s office experiences will be different, but you’ll get used to it and like it eventually, if you don’t already!

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Apprenticeships FAQ

Having trouble finding the answers? We have got you covered. Here are some of the frequently asked questions about apprenticeships.

– How to apply?

Applying for an apprenticeship is different for everyone as companies might only allow people apply through their website or they might allow people to apply through the government’s website. Companies will most likely promote the apprenticeships that they offer on their social media with links to apply so always look on their social media platforms.

– Who is eligible to apply for an apprenticeship?

Anyone over the age of 16 is eligible to take an apprenticeship course, no matter how old you are or where you are from.

– Who funds apprenticeships?

Apprenticeships are fully funded by the government.

– During COVID?

Apprenticeships during COVID are going to be different for everyone during these times, for me personally everything was basically the same, but different businesses will have different rules for everyone.

– Famous former apprentices?

Famous apprentices include Gordon Ramsey, David Beckham and Elvis Presley. Gordon Ramsey was a catering apprentice before he became a world wide known chef. David Beckham, he was an apprentice in the football youth scheme before he went on to be one of the most famous footballers in the world. Finally, Elvis, Elvis Presley was actually doing an apprenticeship to be an electrician before pursuing his career in music.

– How many levels of apprenticeships are there?

There are 5 levels of apprenticeships, depending on which apprenticeship you do it will be different for everyone.

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