Understanding the 7P’s of business

Understanding the 7P’s of business

Understanding the 7Ps of marketing is crucial for anyone that is wanting to start their own business and need to have a clear marketing plan in place. Firstly;


This refers to what you as a company will sell, whether that’s a product or a service. It needs to be developed and tailored to the needs of the customer. If you can’t compete on price, be different and more personal. The decisions within this element include the product’s purpose, the packaging, what it’s going to look like and much more. You also need to know how it’s going to benefit your customer and what they will get out of buying your product.


Price is a mixture of the methodology of the pricing and how customers will react. Price includes the full cost, discounts, terms and fees. When it comes to price, be competitive, look to see what other prices competitors are selling their products for. You also need to be careful on how you market your product, as if you market it as a high quality product, your price must reflect that.


Promotion is the act of marketing your product directly to customers (your target audience). You should always discuss whether you want to utilse traditional methods such as leaflets, billboards and posters or use digital methods such as social media, tv ads , SEO etc. promotion is the key to making your product known to the public and building brand recognition.


Depending on the business you have an important factor you need to consider is where are you going to sell your products. This could either be through a website that you have created, a shop or through third parties, e.g ebay. You need to ensure that customers will be able to find where you sell your products, whether that’s through a website or in a shop.


People does not just mean the people that you are trying to sell your product to, it also includes staff, customer service and anyone else that may need to be involved in your business. Getting help from others will always come in handy as you cannot run a business by yourself and complete all tasks.


This step refers to the delivery of your product to your customers. You need to make a clear plan on the tasks, responsibilities and the processes of delivery. By having a clear plan means your processes will be functioning efficiently. 

Physical Evidence

Customers should always receive physical evidence of purchase from your company. People like to have proof of having bought from your company as it gives them a sense of security if anything were to go wrong with their order. By giving a receipt or a confirmation email can be the difference between a customer buying from your business again or going elsewhere.

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How to progress with Training Courses

How to progress with Training Courses

Oracle Training can provide you or your business with various training services; such as government funded apprenticeships, supportive traineeships and flexible, bespoke training courses in various sectors.

These training courses can help individuals to start out in their dream career, they can allow businesses to progress their employees throughout a sector or they can just be an additional qualification to improve upon existing skills and abilities. Whatever the purpose, these courses all provide value to businesses and individuals and expand your options for progression.

Training courses are not limited to age groups and as Oracle’s courses can be tailored around your current job role and any other commitments you have, you can start a training course at any stage of your career too. Often, people will complete a training course just to have an additional qualification which could be useful within their sector for example becoming a Safeguarding officer within a role in education, however a training course can also be the first step within a new career such as Customer Service or Management.

Teaching and Assessment

Starting Point: Level 3 Award in Education and Training

This is an introduction for those who would like to or currently work in FE Colleges, with Independent Training Providers and/or Local Authorities. 

Progression: Level 4 Certificate in Education and Training

This prepares trainee teachers to teach in a wide range of contexts.

Assessor / Verifier

Starting Point: Level 3 Award in Assessing Occupational Competence in the Work Environment or the Level 3 Award in Assessing Vocationally Related Achievement

These awards depend on whether you’re working or looking to work in a classroom environment or a workplace.

Progression: Highfield’s Level 4 Qualifications in Quality Assurance

Highfield have a range of Level 4 qualifications as options for progression, allowing the learner to expand their skills as an assessor even further.

Starting Point: Level 4 Award in Internal Quality Assurance of Assessment Processes and Practice or the Level 4 Certificate in Leading the Internal Quality Assurance of Assessment Processes and Practice

These courses are intended for those already either maintaining and improving quality from within an assessment centre, or those who lead a team of internal quality assurance staff.

Progression: Highfield’s IQA Qualifications or the Level 4 Award in Understanding the External Quality Assurance of Assessment Processes and Practice

These progression options then allow learners to expand their skills in this area even further. 


Starting Point: Level 3 Diploma in Management

This allows individuals to develop the knowledge to underpin competence in roles such as Section Manager, Assistant Manager, Senior Supervisor and more

Progression: Level 5 NVQ Diploma in Management and Leadership or the BTEC Level 5 Diploma in Management and Leadership

These options can introduce learners to strategic management concepts, preparing them for higher qualifications and more senior roles. Higher qualifications can include Diplomas at Level 7.

Safeguarding & Prevent

Starting Point: Level 2 Certificate in Understanding Safeguarding and Prevent

This qualification is an opportunity for anyone responsible for the safeguarding of people and for helping prevent radicalisation.

Progression: Safeguarding is applicable to every industry, however if this is for those working with children and young people, an option for progression could be to complete a qualification in Education and Training.

Advice & Guidance

Starting Point: Level 3 NVQ Certificate in Advice and Guidance

This course is useful for those working directly with clients in organisations providing advice and guidance services such as schools, charitable and voluntary services, health and social care environments and more.

Progression: After completing this course, and receiving this certificate, learners are able to progress further and complete higher level Advice and Guidance qualifications, or alternatively expand into other sectors and complete a Safeguarding course as they could be working with children, young people, families or vulnerable people in their role.

Customer Service

Starting Point: Level 2 Diploma in Customer Service

This training course can be a starting point for those who work in, or want to work in customer service roles such as Customer Service Advisor, Customer Service Operator, Call Centre Advisor, Help Desk Operative and Service Agent

Progression: Level 3 NVQ Diploma in Customer Service

From this qualification, learners are able to progress to higher customer service roles while gaining skills and knowledge in this sector. They can then progress even further from this to a higher customer service course such as Level 4 NVQ Diploma in Customer Service or even a management qualification if the individual identifies their skills lie in managing teams or organisation of projects and campaigns.

All of these training courses can therefore be the starting point for a career or just an additional qualification to expand your skill set and open up new opportunities from the industry you’re already in.

If you have any questions about our training courses, feel free to contact us here and check out our other blogs for more information:

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Benefits of Teamwork

Benefits of Teamwork

Majority of the time, when you enter an apprenticeship, or traineeship, or anything related, you’ll be working in a team with co-workers. There’s many benefits to working in a team, and we’re going to go over some points here.

More Ideas Generated

If you or your co-workers ever need to come up with ideas, working together in a team will bring in more ideas, which in turn, gives you and your team more to work with, and you can even take on board elements from other people’s ideas, to incorporate into your own and improve the final idea.

Improving Productivity 

Working together also helps with productivity, for example, if one person is struggling with something, but can complete another task really well, working with someone else might be struggling with the task the first person is good at, and be great at the task they are also struggling with. Which will mutually benefit both parties being able to complete their tasks.

Teamwork Boosts Morale

Not only does working in a team improve productivity, working in a team can improve the morale of the team, being able to share the workload and socialise with your co-workers. Not to mention, being close with your co-workers would also boost productivity as well.

Communication will Improve

Communication is key to effective team working. If everybody in the team has a voice, and team members feel able to discuss ideas as well as accept others ideas, through open and safe environment to discuss ideas, ‘no idea is a silly idea’. This then leads to a happier team, with greater job satisfaction, increased morale and productivity.  


How Safeguarding Courses Will Benefit Your Company

How Safeguarding Courses Will Benefit Your Company

Safeguarding training is the perfect way to ensure that your team has the skills that they need in order to be able to provide a service that protects everyone in your workplace.

1. Learn who might be vulnerable

If you haven’t ever undergone safeguarding training, it can be very difficult to distinguish which individuals within your company may be at additional risk of mental or physical abuse or neglect. Safeguarding training gives a thorough overview of the different ways in which particular individuals might be vulnerable.

2. Recognising tell-tale signs of abuse and neglect

Moving directly on from learning about which young people are at an increased risk of being vulnerable, safeguarding training also covers the tell-tale signs of abuse and neglect, enabling your staff to actively monitor the young people in your care, being consciously aware of their wellbeing.

3. Improve your team’s communication ability

The ability to communicate with the children and young people in your care about their needs and well-being lays at the core of safeguarding. Therefore, safeguarding training has a serious focus on the different ways in which staff can talk to children and young people about abuse and neglect.

4. Increase trust in your institution

Enforcing safeguarding training for all staff members shows to both parents and stakeholders that your organisation takes best practice very seriously. Additionally, it can encourage better communication between staff and volunteers and parents, as parents will be able to ask staff members questions related to safeguarding, knowing that they’ve undergone a professional-level certification in the subject.

5. Enable staff to record and report abuse and neglect appropriately

As an educator, discovering that there’s been an incident or abuse and/or neglect among the children or young people in your care can be very distressing. Safeguarding training breaks down the appropriate courses of action to take, empowering your staff by giving them the skills and knowledge they need in order to appropriately report abuse and neglect. 

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