Understanding the 7P’s of business

Understanding the 7Ps of marketing is crucial for anyone that is wanting to start their own business and need to have a clear marketing plan in place. Firstly;

Product

This refers to what you as a company will sell, whether that’s a product or a service. It needs to be developed and tailored to the needs of the customer. If you can’t compete on price, be different and more personal. The decisions within this element include the product’s purpose, the packaging, what it’s going to look like and much more. You also need to know how it’s going to benefit your customer and what they will get out of buying your product.

Price

Price is a mixture of the methodology of the pricing and how customers will react. Price includes the full cost, discounts, terms and fees. When it comes to price, be competitive, look to see what other prices competitors are selling their products for. You also need to be careful on how you market your product, as if you market it as a high quality product, your price must reflect that.

Promotion

Promotion is the act of marketing your product directly to customers (your target audience). You should always discuss whether you want to utilse traditional methods such as leaflets, billboards and posters or use digital methods such as social media, tv ads , SEO etc. promotion is the key to making your product known to the public and building brand recognition.

Place

Depending on the business you have an important factor you need to consider is where are you going to sell your products. This could either be through a website that you have created, a shop or through third parties, e.g ebay. You need to ensure that customers will be able to find where you sell your products, whether that’s through a website or in a shop.

People

People does not just mean the people that you are trying to sell your product to, it also includes staff, customer service and anyone else that may need to be involved in your business. Getting help from others will always come in handy as you cannot run a business by yourself and complete all tasks.

Process

This step refers to the delivery of your product to your customers. You need to make a clear plan on the tasks, responsibilities and the processes of delivery. By having a clear plan means your processes will be functioning efficiently. 

Physical Evidence

Customers should always receive physical evidence of purchase from your company. People like to have proof of having bought from your company as it gives them a sense of security if anything were to go wrong with their order. By giving a receipt or a confirmation email can be the difference between a customer buying from your business again or going elsewhere.

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How to progress with Training Courses

Oracle Training can provide you or your business with various training services; such as government funded apprenticeships, supportive traineeships and flexible, bespoke training courses in various sectors.

These training courses can help individuals to start out in their dream career, they can allow businesses to progress their employees throughout a sector or they can just be an additional qualification to improve upon existing skills and abilities. Whatever the purpose, these courses all provide value to businesses and individuals and expand your options for progression.

Training courses are not limited to age groups and as Oracle’s courses can be tailored around your current job role and any other commitments you have, you can start a training course at any stage of your career too. Often, people will complete a training course just to have an additional qualification which could be useful within their sector for example becoming a Safeguarding officer within a role in education, however a training course can also be the first step within a new career such as Customer Service or Management.

Teaching and Assessment

Starting Point: Level 3 Award in Education and Training

This is an introduction for those who would like to or currently work in FE Colleges, with Independent Training Providers and/or Local Authorities. 

Progression: Level 4 Certificate in Education and Training

This prepares trainee teachers to teach in a wide range of contexts.

Assessor / Verifier

Starting Point: Level 3 Award in Assessing Occupational Competence in the Work Environment or the Level 3 Award in Assessing Vocationally Related Achievement

These awards depend on whether you’re working or looking to work in a classroom environment or a workplace.

Progression: Highfield’s Level 4 Qualifications in Quality Assurance

Highfield have a range of Level 4 qualifications as options for progression, allowing the learner to expand their skills as an assessor even further.

Starting Point: Level 4 Award in Internal Quality Assurance of Assessment Processes and Practice or the Level 4 Certificate in Leading the Internal Quality Assurance of Assessment Processes and Practice

These courses are intended for those already either maintaining and improving quality from within an assessment centre, or those who lead a team of internal quality assurance staff.

Progression: Highfield’s IQA Qualifications or the Level 4 Award in Understanding the External Quality Assurance of Assessment Processes and Practice

These progression options then allow learners to expand their skills in this area even further. 

Management

Starting Point: Level 3 Diploma in Management

This allows individuals to develop the knowledge to underpin competence in roles such as Section Manager, Assistant Manager, Senior Supervisor and more

Progression: Level 5 NVQ Diploma in Management and Leadership or the BTEC Level 5 Diploma in Management and Leadership

These options can introduce learners to strategic management concepts, preparing them for higher qualifications and more senior roles. Higher qualifications can include Diplomas at Level 7.

Safeguarding & Prevent

Starting Point: Level 2 Certificate in Understanding Safeguarding and Prevent

This qualification is an opportunity for anyone responsible for the safeguarding of people and for helping prevent radicalisation.

Progression: Safeguarding is applicable to every industry, however if this is for those working with children and young people, an option for progression could be to complete a qualification in Education and Training.

Advice & Guidance

Starting Point: Level 3 NVQ Certificate in Advice and Guidance

This course is useful for those working directly with clients in organisations providing advice and guidance services such as schools, charitable and voluntary services, health and social care environments and more.

Progression: After completing this course, and receiving this certificate, learners are able to progress further and complete higher level Advice and Guidance qualifications, or alternatively expand into other sectors and complete a Safeguarding course as they could be working with children, young people, families or vulnerable people in their role.

Customer Service

Starting Point: Level 2 Diploma in Customer Service

This training course can be a starting point for those who work in, or want to work in customer service roles such as Customer Service Advisor, Customer Service Operator, Call Centre Advisor, Help Desk Operative and Service Agent

Progression: Level 3 NVQ Diploma in Customer Service

From this qualification, learners are able to progress to higher customer service roles while gaining skills and knowledge in this sector. They can then progress even further from this to a higher customer service course such as Level 4 NVQ Diploma in Customer Service or even a management qualification if the individual identifies their skills lie in managing teams or organisation of projects and campaigns.

All of these training courses can therefore be the starting point for a career or just an additional qualification to expand your skill set and open up new opportunities from the industry you’re already in.

If you have any questions about our training courses, feel free to contact us here and check out our other blogs for more information:

• Benefits of Education and Training Qualifications
• Benefits of Oracle Qualifications: Management, Customer Service, Safeguarding & Prevent and Advice & Guidance
• Benefits of Assessor/Verifier Qualifications

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Benefits of Teamwork

Majority of the time, when you enter an apprenticeship, or traineeship, or anything related, you’ll be working in a team with co-workers. There’s many benefits to working in a team, and we’re going to go over some points here.

More Ideas Generated

If you or your co-workers ever need to come up with ideas, working together in a team will bring in more ideas, which in turn, gives you and your team more to work with, and you can even take on board elements from other people’s ideas, to incorporate into your own and improve the final idea.

Improving Productivity 

Working together also helps with productivity, for example, if one person is struggling with something, but can complete another task really well, working with someone else might be struggling with the task the first person is good at, and be great at the task they are also struggling with. Which will mutually benefit both parties being able to complete their tasks.

Teamwork Boosts Morale

Not only does working in a team improve productivity, working in a team can improve the morale of the team, being able to share the workload and socialise with your co-workers. Not to mention, being close with your co-workers would also boost productivity as well.

Communication will Improve

Communication is key to effective team working. If everybody in the team has a voice, and team members feel able to discuss ideas as well as accept others ideas, through open and safe environment to discuss ideas, ‘no idea is a silly idea’. This then leads to a happier team, with greater job satisfaction, increased morale and productivity.  

 

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How Safeguarding Courses Will Benefit Your Company

Safeguarding training is the perfect way to ensure that your team has the skills that they need in order to be able to provide a service that protects everyone in your workplace.

1. Learn who might be vulnerable

If you haven’t ever undergone safeguarding training, it can be very difficult to distinguish which individuals within your company may be at additional risk of mental or physical abuse or neglect. Safeguarding training gives a thorough overview of the different ways in which particular individuals might be vulnerable.

2. Recognising tell-tale signs of abuse and neglect

Moving directly on from learning about which young people are at an increased risk of being vulnerable, safeguarding training also covers the tell-tale signs of abuse and neglect, enabling your staff to actively monitor the young people in your care, being consciously aware of their wellbeing.

3. Improve your team’s communication ability

The ability to communicate with the children and young people in your care about their needs and well-being lays at the core of safeguarding. Therefore, safeguarding training has a serious focus on the different ways in which staff can talk to children and young people about abuse and neglect.

4. Increase trust in your institution

Enforcing safeguarding training for all staff members shows to both parents and stakeholders that your organisation takes best practice very seriously. Additionally, it can encourage better communication between staff and volunteers and parents, as parents will be able to ask staff members questions related to safeguarding, knowing that they’ve undergone a professional-level certification in the subject.

5. Enable staff to record and report abuse and neglect appropriately

As an educator, discovering that there’s been an incident or abuse and/or neglect among the children or young people in your care can be very distressing. Safeguarding training breaks down the appropriate courses of action to take, empowering your staff by giving them the skills and knowledge they need in order to appropriately report abuse and neglect. 

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Apprenticeship Next Steps

At Oracle, we offer various training services; such as government funded apprenticeships, supportive traineeships and flexible, bespoke training courses in the following sectors:

– Teaching and Education

– Assessor / Verifier

– Management

– Safeguarding & Prevent

– Advice & Guidance

– Customer Service

Our apprenticeship programmes can be the starting point within your career, they can allow you to progress throughout a sector or they can just be an additional qualification to diversify your abilities and skills. Whatever the purpose, they all provide value to businesses and individuals and expand your options for progression.

Apprenticeships

As apprenticeships are completed at different levels, the natural next step is to complete the next level within your sector to improve upon the qualification you’ve just achieved and explore that role even further. For example, as an alternative to University, young people often complete an apprenticeship at Level 3, therefore the next step is to complete a higher level / degree apprenticeship (aka Level 4).

Alternatively, depending on the workplace, apprentices of any age can be offered a permanent position within their place of employment upon completing their apprenticeship. This is beneficial for the employer and the employee as the apprentice will have been applying all of the skills as they learnt them to that business, and they also already understand how that particular company operates.

• Customer Service

Within this sector, a Customer Service Practitioner (Level 2) could progress to become a Customer Service Specialist (Level 3), meaning that they are considered to be a “professional” for direct customer support and act as a referral point for dealing with complex issues which Customer Service Practitioners bring to your attention.

• Management

Within the management sector, an apprentice could begin with a Team Leader apprenticeship (Level 3) and eventually progress towards an Operations Department Manager apprenticeship (Level 5) meaning their roles have progressed from managing a single team or project to managing and overseeing multiple teams and projects and ensuring departmental goals are met.

• Teaching

Within the Teaching sector, a Teaching Assistant (Level 3) could progress to a Learning and Skills Teacher (Level 5) where instead of providing additional support to a class teacher, they are the class teacher – promoting a passion for learning and high expectations of all learners.

As you can see, with apprenticeships, individuals can start from the bottom of an industry and progress throughout that entire sector, exploring various roles involved and learning practical skills and knowledge that they’ll actually be able to apply to their position of employment. This also shows that when businesses take on an apprentice, they’re able to keep that apprentice and progress them through their business, learning all the particular qualities of that company so that they understand it inside out and therefore are able to work even better within it. This also applies to our many other apprenticeships in Business, Finance, Digital, Rail Engineering and Transport & Logistics.

If you have any questions about our apprenticeships, feel free to contact us here and check out our other blogs for more information:

• How an apprentice benefits a business
• Apprenticeship FAQ
• Apprenticeship FAQ – Part 2
• Apprenticeship Myths
• Apprenticeship Mythbusting – Part 2

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Mistakes Interviewers Make

You’ll see many blogs talking about things to avoid or common mistakes to make whilst being interviewed, but what about for the other side? Interviewers need to also be wary of some common mistakes and things to avoid too, and we’ll go over some here.

Confusing Questions up

One of the musts an interviewer should avoid is confusing themselves, as this will also confuse the interviewee and leave a bad impression for them, that you were unprepared or not caring enough. A simple mistake is nothing to fret over however, but it’s best to avoid, multiple mistakes are something you should definitely avoid.

Not Letting the Interviewee speak

Whilst part of the interview is letting the interviewee learn more about the company through someone who works there, you should avoid turning the interview into a presentation, let the interviewee speak, ask questions and engage, if you go off speaking about how good your company is, you might not learn what you need to know from the interviewee.

Not Knowing about the Interviewee

Similar to the last one, you should learn about the interviewee, and you should know a bit about them beforehand. Reading their CV and cover letters for their qualifications is a good idea, but don’t forget to read about them as well. If you go into an interview without knowing anything about who you’re going to be speaking to, it would make it easier to slip up, or even confuse them with another interviewee! Both of these outcomes look bad on your part, being prepared to interview is just as important as being prepared to be interviewed.

Asking too many Questions

As important as learning about the interviewee is, it is best not to bombard them with questions. Asking too many questions could put off the interviewee and give off the wrong impression about the work environment. Too many might even just overload them with questions, ending up confusing them into giving the wrong answers.

Asking the Wrong Questions

It’s just as important to ask the right questions as it is to ask the right amount. If you ask the wrong questions, you may get some information from the interviewee, but if this info is even useful is another story. Asking unrelated questions could also be seen as the interviewer not being invested in the interview or the interviewee, so make sure the questions are relevant.

Intimidating Interviewees

One thing you might do without realising, is that you could be intimidating the interviewee without even realising. It could be something like being silent for a good few seconds after a clear answer from a candidate, pressuring them into giving more information than what’s needed, and this can intimidate them into giving wrong answers. Interviewees are already nervous, so making them even more nervous won’t give you an accurate view of themselves.

Not Giving Feedback

One thing you should always do after an interview, and something that is usually forgotten about, is giving the interviewee feedback from the interview after said interview. Even if the interviewee is not successful, receiving the feedback can be really helpful for them, seeing where they can improve in future interviews. 

Telling the Interviewee they have the Job

Whilst the subtitle sounds like you shouldn’t say it at all, if it is the case then you should mention it as they please. But one thing you should definitely not do, which I have experienced on my own, is tell the interviewee that they have the job in the interview, especially if it’s not concrete, this will definitely look bad for your company. 

Whilst these are only a few of the mistakes an interviewer can make and what you should avoid, hopefully some of these will help you improve your interviews. 

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Why Digital Marketing Is Important For Small Businesses

When small businesses get started, their focus is often on how to get the first customers through the door. Businesses may believe that since they offer a good product or service, it’s just a matter of time until customers find their way to them but that’s not always the case.

1. Targets the correct audience

Digital marketing methods are great for companies as it allows them to specifically target their product or service to the correct audience. This is vital as you don’t want to be targeting your services towards an audience that will definitely not use your company.

2. You can measure your analytics

All social media platforms that you can use to market your business allows you to measure your analytics which is a great tool for businesses to use to see what posts are working well and which posts are not performing as well as others. Google analytics is also another platform you can use to see the users that are going on to your website which tells you a whole range of data ranging from their location to what device they were using.

3. It is a cost effective way of marketing

One of the biggest reasons businesses use digital marketing methods to promote their business is because it costs no money. Especially as a small business that has started you may not have a lot of money to market your business which is why digital methods are a great form of marketing.

4. Find out what your competitors are doing

For your business to be successful, you need to pay attention to what your competitors are doing and learn from it. You shouldn’t think of your competitors as someone to beat, but as people who have something to teach you.

When you look at what your competitors are doing online, you will get some idea of what is and isn’t working. Most likely, whatever type of business you are in, your competitors have established a web presence. 

5. Increases brand recognition

Every business initiates with the aim of attracting more customers. The same thing applies to digital marketing. You can start with the aim to gain maximum possible clicks to your websites and marketing platforms. Gradually, more people start to recognise your brand and when you offer them the exact thing they are looking for, the reputation of your brand increases. This also helps you win the trust of your customers.

NEXT WEEK’S BLOG IS: ‘Mistakes Interviewers Make’

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CV Tips

So imagine you’ve just found a vacancy for a job or an apprenticeship or a course, whatever it is you’re sure you’re perfect for it and you want to stand out. Every job will ask for a CV, so to make sure it’s detailed and impressive, here are a few tips if you haven’t written one or you think you could enhance your current CV.

1. Include a Personal Statement

Introduce yourself. This is the time to sell yourself and explain what your skills are and how they’d be suitable for the job you’re applying for. If the application doesn’t require a cover letter, the employer would still like to see why you want the job so by altering the personal statement to suit each vacancy you improve your chances of employment. If an employer receives a generic CV that could’ve been sent out to 50 other vacancies that day – they’re unlikely to believe you really want the job.

2. Structure

It’s important to structure your CV, making it easy to read but also appealing to look at – if the CV doesn’t make sense, they can’t see why you’re right for the job.

Include the details of your education, if you have GCSEs where did you receive them, how long were you there for and what grades did you achieve per subject – even if you think some of the subjects are irrelevant to the position you’ve chosen, any successful grade can show an employer you’re hardworking and determined. Then follow this with any further academic achievements you’ve received such as A-Levels or certificates, it all counts.

Discuss your work experience, whether this was paid or voluntary, include it. As with education, include where you worked and for what time period; include your tasks and what was expected of you, even if this isn’t the same position as you’re applying for, it could show that you’re able to adapt to a work environment and accept responsibility

3. Enhance your Experience

When you’re discussing your work experience and including the tasks involved, be sure to emphasise what skills were acquired in each task. In this way, a potential employer won’t see somebody who just completed work experience but somebody who developed skills and learnt from their experience. This potential employer also sees evidence here of any skills you claim to have and will be more likely to offer you a position if you can explain when you’ve put these skills into use.

4. Be honest

No matter how short you think your CV is or how tempted you are to exaggerate one online language lesson into “fluent in 2 languages” – don’t do it! In many cases, you’re likely to be found out, potentially when these things are expected of you in your new role and you don’t actually have the experience or the ability. Overemphasising tasks can easily get out of hand and won’t offer an accurate representation of yourself.

5. Avoid cliches and negativity

“Always gives 110%” – a cliche, something you definitely want to avoid in your CV. Not only will the employer see this as unimaginative and overused, they’re likely to think of it as lazy. When you’re discussing your experience or your education, it’s important to explain what these taught you and what skills you’ve developed but there’s much better ways to show this than using cliches. For example, instead of saying you give 110% you could say you’re a hard worker or even better that you used your own initiative. This will show the employer not only are you not afraid of accepting responsibility but also that you can work well under pressure and adapt to new situations.

As for negativity, even if you didn’t enjoy previous work placements or maybe a subject you studied, your CV is not the place to complain about this. Especially if the reason for a negative work experience was your previous boss, your potential new boss doesn’t want to hear this and it could appear immature.

To summarise, make sure you present the best version of yourself and adapt it to the job role, considering what the employer will expect from you and showing them you’re the right person for the vacancy.

NEXT WEEK’S BLOG IS: Why Digital Marketing is Important for SMEs

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Web Security 

Web Security refers to the protocols and protective measures one would pick in the protection of online services and entities, like Emails, Websites and DNS services, these are something that are vital for an online company, let alone anyone just using the Web.

There are many ways that a company could improve the security of their websites from malicious hackers and crawling bots, from small updates to smart passwords.

Keep Website Plugins Updated

Keeping your software up to date helps with site security, as out of date software can leave your site vulnerable to attacks from hackers, who look for these kinds of exploits. These updates will usually include patches and fixes for vulnerabilities and improved security, so not getting these patches leaves you very vulnerable.

Strong Passwords

Having a strong password may seem like such an obvious thing nowadays, but it is still a vitally important step that everyone should still think about, not just website owners. Having a password that is memorable is a good thing, but if you make it too obvious, say it links to your email or username, hackers could guess the password and gain access to your information and website. It is recommended that your password should have at least:

A capital letter
A symbol
A number
8-15 characters long

It’s also recommended that you should change your passwords every 1 – 3 months, although it depends what that password is for. The more important passwords are recommended to be changed monthly, but the less important ones are recommended to be changed around 3 months.

You should also never give out your password to anyone, at any time. Unless the person is trusted, you shouldn’t give out any passwords to anyone who asked for it, especially if you don’t know them.

Website Backups

Creating backups of your website to store offline can be a great step in security, and is something useful in general. Having a backup means that if something happens to your site, whether a cyberattack or a huge mistake, you can restore the site back to how it was previously. Which is useful to recover from a cyberattack as well, but they should be stored offline, it is also recommended that these backups should be stored offsite, like on a home computer. Backups could also be stored in cloud storage and be accessed from anywhere as well, allowing you to make website repairs on the fly too.

HTTPS and SSL Certificates

You may notice that some websites’ URLs will start with either http:// or https://, and this shows you which is the more secure site and which isn’t. HTTPS is the safer one to use, the S stands for Secure. A secure site will stop interceptions from malicious sources whilst the content is being sent from the website to the user, although to secure your website, you’ll need a SSL certificate.

SSL is another way of securing the content whilst it is being sent from the user to the website and its database, and prevents hackers from reading it in transit, and prevents anyone without authority from accessing the information.

Keep Track of Who Does What

You might not like the idea of keeping track of what your colleagues or family do on your website or computer, but it’s more about whether they know how to keep safe doing what they are doing, rather than what they’re up to. Colleagues working on a website for example, should be told about ways to keep the website secure like keeping plugins up to date, about recommended password change times, inform them about the precautions they should take and to remind them to keep an eye out for potential mistakes.

Whilst the previous points included some instances of where this could be applied generally, most of it was applying to website security, for more personal web security, there are many ways as well.

Always check for https://

Like stated previously, you should always check if the website you are using is a secure one, which will be shown either by a padlock in the URL bar, or in the actual URL itself will have a https:// at the start of it.

Having a Secure Connection

Just like checking for a https://, in general having a safe and secure internet connection is something everyone should do. Unsecure connections could be something like public Wi-Fi, what everyone can access. In fact, public Wi-Fi can be a target for these hackers to gain access and information that they please. One thing that you should never do, is to log in to anything like online banking or the like, this information will be vulnerable on an unsecured connection.

Be cautious of Phishing

Phishing is a way for hackers to gain access to your data and information, it’s when a hacker will pretend to be a trustworthy source like a bank for example, they will send you an email or message, asking for your information, maybe a password needed updating or a card number needed checking, either way these are fakes, as a bank would not ask for your information. These emails would usually be accompanied by a link, which when clicked would take the user to either a copy of the intended page, or to the actual page, but being intercepted by a script that would give the hacker access.

Updating Antivirus

Keeping your antivirus updated, just like you would with a website and its plugins, helps keep your computer and information safe. If you were unlucky enough to get a virus on your computer, your antivirus usually would take care of it, but sometimes hackers will find a exploit for their virus software to be undetected, and that is why you should keep it updated, most of these exploits will be found and then repaired in updates, so staying behind a version would most definitely leave you vulnerable.

Whilst these are only a few points that can be made for web security, hopefully you have seen something that you haven’t thought of or forgotten about, and implemented that into your personal web safety.

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Apprenticeship FAQ – Part 2

Here are 6 of your frequently asked questions answered by one of our digital marketing apprentices! 

1. What are the benefits of choosing an apprenticeship?

-Earning a salary while still learning

-Excellent progression opportunities

-Experience of a real working environment

-Learn valuable life long skills

-Learning at a pace suited to you with the support of a mentor

-Gain official certification of skills equivalent to qualifications ranging from level 2 to degree level

Visit the gov.uk website for the benefits of hiring an apprentice –                https://www.apprenticeships.gov.uk/employers/benefits-of-hiring-apprentice

2. How much money will I get paid?

All apprentices receive at least the national apprenticeship minimum wage in the first year, however some employers may choose to pay you more.

3. How long do apprenticeships last for?

Depending on the apprenticeship you choose, apprenticeships typically range from one year to four years.

Visit our apprenticeship page to see what apprenticeships we can offer you and their duration – http://www.oracletrainingsolutions.co.uk/apprenticeships/

4. Will I be guaranteed a job at the end of my apprenticeship?

No, unfortunately no one is guaranteed a job at the end, however government data has shown that 90% of apprentices stay in employment after their apprenticeship ends which is a huge amount!

5. How many hours will I work?

This all depends on the employer and the apprenticeship that you choose to do.

6. Do I have to be aged between 16-24 to do an apprenticeship?

No, commonly apprentices are between this age group as apprenticeships are seen as an alternative to university. However there is no upper age limited for apprenticeships. In fact it is becoming common practise now for employers to train up existing members of staff through the apprenticeship route to help further their career development.

For any other requirements you’re unsure about, visit the Institute for Apprenticeship website for more information – https://www.instituteforapprenticeships.org/apprenticeship-standards/?

If you have any further questions you can contact us here- http://www.oracletrainingsolutions.co.uk/contact-us/ or you can read our first apprenticeship FAQ blog here – http://www.oracletrainingsolutions.co.uk/2020/12/apprenticeships-faq/ 

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