Twitter Tips & Tricks – Part 2
So last time we talked about a few tricks you could use to improve your standing on twitter. We mentioned some points about staying consistent with posting and using hashtags when posting, but there are other methods that we did not mention as well, and some of them we’re going to cover here.
First one we’ll mention is interaction, but not just interacting with your own followers with polls, we’re talking about interacting with accounts at any opportunity. Of course this is better and much easier with your own followers and the accounts you follow. What I mean is, when you see an account who you follow saying “Oh we’ve finally achieved X”, congratulate them. Or when an account you follow, or someone you follow follows, does a ‘weekly riddle’ or something similar, this might seem minor, but hop in there and get involved!
You may be wondering why now, you see the more you interact, the more friendly and approachable you seem, the more involved you get the more people will see your account, might like what they see and give it a follow, and the more followers you have the better. This is especially good for a company’s account, as the more people who see the account, means the higher chance of people getting interested in your product or service.
Second point to mention, be casual, now this doesn’t mean be overly casual but avoid being too professional on a site like Twitter. People will enjoy talking to your account if you act casually, and especially if you want to follow the first point. Crack jokes, use GIFs, people enjoy talking and joking with others, rather than the professional talk. From my own experience, our more casual tweets do way better than our tweets leaning more to the professional side.
Keep in mind, especially for a company’s account, you don’t want to go overboard with being too casual (unless that’s the aim of the account), if you get too casual it could put people, especially other companies, off, a good balance between professional and casual is the perfect way to act on your twitter account, way more so if it’s a company account.
And a Third point, we mentioned previously about having the company logo as the account’s profile picture, but also having a twitter banner on your account also helps jazz up how your account looks, and it looks like the effort has been put in as well, making it even more appealing to potential followers. Make sure that this banner is related and in keeping with the overall theme of the account, and most certainly make sure the banner is the correct size – the recommended being 1500×500 pixels.
Like the second point, and the previous blog, another thing you could try is hosting one of these “Weekly Questions/Riddles” and creating your own interactions, although to get the ball rolling, you’d need to tag people, so make sure you pick your targets well! This one is kind of risky, tagging the wrong person could result in a lost follower, or the account just doesn’t participate, best accounts to target would be the ones already involved in these things. The timing is also a thing to think about, you don’t want to put it out when all the bigger accounts do, or you’ll just get overshadowed, well tags might still help, but still.
And something else you can try is shout outs, getting yourself ‘shouted out’ or ‘shouting out’ others, this will allow more people to see your account. The easiest way to do the first is to make a list of people who follow, like and interact with your account, and at the end of the week compile these account handles (the @name) from the list into a thank you tweet, this will drive up interactions from the accounts mentioned, and the accounts who follow them will also see it, increasing the amount of people who see your account even more.
As you can see, there are many ways to improve your twitter account’s interaction and popularity. Maybe you have your own ways, but this list of a few things you can do, should hopefully help.