Beginner’s Guide To Digital Marketing

A Beginner’s Guide To Digital Marketing – By A Beginner

If you’re reading this, you probably have an interest in digital marketing, or an apprenticeship – maybe even both! As someone who’s just starting out as a Digital Marketing Apprentice, let me give you some tips I’ve found about settling in the workplace. First day can make you nervous, but just relax – and if there’s other apprentices you’ll be working alongside, they’ll feel the same way. Be friendly and nice to everyone, and not a lot could go wrong.

Once you’ve settled in, one thing you’ll need to do is concentrate. What I do to concentrate is listen to some music, only having one ear in, to listen to everyone else and to still be able to communicate. Sometimes the best thing to do to concentrate, when you’re struggling to, is to take a breather, and come back to it later. Everyone has their own ways to help them concentrate, you’ll just have to find yours.

What I mainly do, and enjoy doing, is designing the graphics for the Twitter account, how I got round to doing that was coming up with a colour scheme and a pattern design to use. And how I got round to coming up with that; I took the existing logo, made a colour scheme from it, and saw how the shapes in the logo were mainly rounded – and I used those factors to create the patterns we currently use on Twitter. Once you have a pattern and colour scheme down, and once you’ve made your first piece, you can reuse the design you’ve made in multiple creative ways – don’t be afraid to play around and see what you can do.

Speaking of Twitter, you’ll probably find yourself using this as part of Digital Marketing, one of the ways of getting followers at first will be to follow quite a few people, and see who follows back, but with this method, you’ll need to watch the numbers of your following, and focus on following on people who’ll follow back first. Eventually you’ll need to cull the number of following down, but this method should be good for starting you off. Don’t forget to make your Twitter all fancy and good looking, it’ll help! Another important tip is to stay active, make yourself quite a bit of content to use down the line, so you can keep posting at least one thing daily, or however often you’d like to post – main point is to stay active. 

You’ll come across some problems along your way, that’s fine – everyone does, the best thing to do is to try your best to solve these the best way you can, and not be set back by issues arising. Just keep a calm and clear head, and if you need to, just take a step back, take a breather and come back to it later.

Just don’t worry about starting out, everything will be fine and you’ll enjoy yourself at your new apprenticeship!

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