Which Social Media Platforms should you use for your business?

Now that you’ve identified your target audience, you need to know which social media platform best suits your business. Not every social media site is going to work for your business and generate leads so you need to find one that will work for your brand.

Twitter for Businesses

Twitter is best used for snappy, quick and to the point content. Tweets have a much shorter lifespan. Twitter has a trending page which changes what people tweet about, depending on what’s trending, Twitter posts also have a 280 character limit which means you are restricted to how much you can talk about your business or your product / service.

Twitter has the option for users to ‘retweet’ your posts which is a great tool as it can give your posts so much more exposure which could lead to others purchasing from your business if they can see what you have to offer. Hashtags are another way for people to grow their followers as using hashtags that people follow can increase your engagement by a lot.

The largest demographic group of Twitter users are between the ages of 18 and 29 (37%). 25% of users are between 30 and 49 years old.

Facebook for Businesses

Facebook is probably the most versatile of the platforms, in the sense that it suits all types of content. Think of it as a way to communicate and engage with your audience. You can post everything from informational and statistical content, to a special offer or some light-hearted posts. Facebook groups can also be created as a way to stay in touch with customers and create a line of communication between you as a business owner, and your audience.

Facebook also has the option for you to tag a product in your post which will take a customer straight to your website if they click on the tag which is great for businesses that have products to sell rather than services. 

Facebook has a very mature audience, Overall, 25 to 34-year-olds made up the biggest demographic group of Facebook users. 

Instagram for Businesses

Instagram is best for sharing visual content and eye-catching images – it’s a bit like your online gallery. Short videos can also be uploaded daily on Instagram stories to reach your consumers and create a more personal and relatable feel. With more filters and features being added to Instagram Stories every day, there’s always a new way to interact with customers, like question stickers, polls and more.

Just like Twitter, use relevant hashtags to boost your presence in your industry. Adding a location to your post is helpful for local discoverability. Although Instagram works best for lifestyle and visual brands who can benefit from showing off their products or services, any business can have a successful Instagram presence if they know what their target audience likes to see.

59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram.

Now you have more information and demographic stats for all the relevant social media platforms, here are some final tips to help you pick the best social media platform for your business:

1. Go to where your audience is. Don’t set up an Instagram account if you’re trying to target 50-year-old professionals and executives.

2. Only pick two or three social media platforms and post on them regularly, you want your brand to be imprinted in peoples heads.

3. Look to see which platforms your competitors are using to get an idea of what content goes where and how your target audience is being reached.

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