Key Aspects of Digital Marketing
Digital marketing is one of the fastest growing industries in the world and yet some businesses still don’t use it. Here are some of the key aspects to help drive sales and boost your audience.
1. Social Media Marketing
Over 2.3 billion people use social media worldwide which means it is a huge platform for businesses to use to grow their audience. Social media allows you to connect with your existing and potential customers. Social media is also a great way for you to keep an eye on your competitors, see what is working and what isn’t performing well for them. All social media platforms allow paid ads for you to target and reach your ideal customers, which can massively increase your social media presence.
2. Email Marketing
Email marketing is a digital marketing strategy that businesses can use to promote their product / service to potential customers. This allows you to create relationships with your target customers with personalised emails. There are great tools to use for email marketing such as Mailchimp which allows you to send emails and gather analytics.
3. Search Engine Optimisation (SEO)
Search engine optimisation is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common responsibilities associated with SEO include creating high-quality content, optimising content around specific keywords, and building backlinks. SEO is all about improving a site’s ranking in the organic search results. More than 75% of people on google don’t look past the first page, so ranking high is very important for businesses and should be part of everyone’s digital marketing strategy.
People may find you on social media or hear of you by word of mouth but ultimately you need a good website to give customers a good impression of your brand. If your website is poorly designed or not secure, people will just click straight off it and not waste their time. You need to keep people interested and engaged on your website with a custom design that is a representation of your brand. You need to make it simple and clear to make the user experience as easy as it can be.
5. Content Marketing
In order to boost your search rankings and help potential customers learn more about your business, you need to incorporate content into your digital marketing strategy. If you’re looking to earn more leads and revenue, content marketing is a great strategy, considering it generates 3x more leads than traditional marketing. Quality content is a key component of content marketing.
Keeping track of all your analytics on all of the social media platforms you are on and your google analytics is crucial for all businesses. You need to track what is working well and what needs improving. By doing this you will have a clear plan of what you need to improve and what is working well for your business.
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