The Career Options in Digital Marketing

The career options in digital marketing 

Digital marketing is one of the fastest growing markets. Nearly every business needs it and will now choose it over traditional marketing methods. Here are some of the career options in this sector…

  • Social media manager

As a social media manager you will be responsible for tasks such as social media strategies, creating content and advertising. Social media managers also identify trends among customer interactions to help plan digital campaigns.

Skills / behaviours needed for the role include –

  • Good communication skills
  • Knowledge of online marketing channels
  • Have good knowledge on SEO and Google analytics 
  • Creative and imaginative thinking skills
  • Ability to deliver creative content

Typical responsibilities may include – 

  • Communicate with online followers, respond to queries
  • Monitor SEO and track web analytics
  • Stay up to date with social media trends 
  • Create and publish creative content daily
  • Set marketing objectives and create reports
  • Blogger

As a blogger, your primary job will be to write, edit, and publish content to a website or blog. Your goal is to increase traffic to the site by writing content that is relevant to and educational for the reader.

Skills / behaviours needed for the role include – 

  • Creativity and adaptability 
  • Creative writing experience
  • Strong understanding of the companies target audience
  • Exceptional writing, research and communication skills
  • Have a good understanding of technology software

Typical responsibilities include 

  • Generating, pitching and researching ideas for blog posts
  • Maximising site traffic by using search engine optimisation (SEO) keywords
  • Creating engaging and interesting topics people will read
  • Write, edit, publish and advertise promoting content
  • Advocating and educating your audience on your product / service
  • PPC manager

As a PPC marketing manager, your role will be to oversee pay-per-click campaigns. You will be responsible for running client campaigns in Google Ads and on Bing, Facebook, and Instagram. 

Skills / behaviours needed for the role include –

  • Ability to think creatively and identify and solve problems
  • Attention to detail
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
  • Ability to clearly and effectively articulate thoughts and points

Typical responsibilities include 

  • Keep up to date with search engine and PPC industry trends and developments
  • Monitor and evaluate search results and search performance across the major search channels
  • Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search engine and social media platforms for a variety of clients
  • Provide creative copy suggestions and graphical ad templates
  • SEO manager

As an SEO manager, you will oversee the company’s overall SEO strategy from planning to implementation. Your main objective is to improve the company’s ranking in search engines, particularly Google.

Skills / behaviours needed for the role include –

  • In-depth knowledge of research principles and methods and experience in analysing data 
  • Critical thinker and problem-solving skills
  • Ability to work in a team and independently
  • Can use your own initiative

Typical responsibilities include 

  • Plan, develop and implement a SEO strategy
  • Regularly perform thorough keywords research
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Suggest improvements in process and productivity optimisation
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices

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