Update on Digital Business Trends
Written as of 15:49 Thursday, 8th September – by Daniel H.
On our third iteration of ‘Update on Digital Business Trends’, we’ll be going over some of the recent trends in the past few weeks.
Will the Cost of Living Crisis kill WFH?
With the cost of electricity and gas skyrocketing, many fear that they can no longer work from home and would have to return to the office. However this may not actually be the case.
Whilst it is true that prices are going up, the cost of commuting to work will also be increasing, and travelling is not only a monetary cost either. Travelling but a car still requires fuel, and charge if your car is electric, which costs a pretty penny on its own, but adding into travel time and distance, workers might still find it more beneficial to work from home then to head back into the office.
Not to mention, remote working is still on the table. If you needed to, you could go to a Library or another place that is closer to you than your office, if the office is not already closer of course. Although it would still involve travelling, Travelling to somewhere closer or that is a better environment for you to work in, could be more beneficial than an office.
Of course I’m not saying you cannot go to an office if you want to, the choice is ultimately up to you where you work.
What is House Swapping?
You may have heard of the term ‘House Swapping’, and wondered “what is that?”, we’re about to talk about it. House Swapping is a new trend that has emerged where remote workers, you guessed it, swap houses with each other, so that the workers are closer to what they need to do, or just fancy a change of scenery.
If you’re now wondering, “Why do people do this?” – don’t worry I have the answer for that too! Many of these remote workers find it way cheaper to swap homes with someone nearby to their destination than staying at a hotel or AirBnB, making their travel and stay a lot less costly. With it costing a lot less, it also gives these remote workers the chance to stay for longer wherever they end up.
But don’t worry, rather than relying on social media to find similar minds, there are services you can subscribe to, from £20 – £255 (depending on which service you use), that provide and match other potential home-swappers with you, so you don’t have to worry about any risks using these services.
The New ‘Moments Economy’
Now this might be one only a few of you have heard about, there has been a rise of a new ‘Moments Economy’ in the holiday market. What this is, is a reaction to the pandemic and the cost of living crisis, where people would rather have smaller events that cost less, like a small dinner party to celebrate an event, rather than splurging money on big events or holidays.
John Lewis has reported a sales increase of ‘occasion hats’ by 168%, as more customers show a trend of buying for small occasions than buying large like pre-lockdown numbers. In fact, John Lewis themselves have started advertising themselves in a way to promote ‘small occasion shopping’, rather than the usual holiday selling points.
So if you’re in the business of selling holidays or holiday products, you might want to take this part into consideration, in general it could be a sign for a lot of businesses that customers wish to buy smaller rather than larger.
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